Kicker
H 1
Dek
Byline
Hero Number
Hero Label
Hero Sub
52
Avg Order Value
52 2
8
CPC
8 2
9
CPM
9 2
3 22
ROAS
Held
Micro Note
Monthly Revenue
35
Before
35 2
Before Jan May 2025
Now Jan May 2026
Chart Caption
H 2 Challenge
P Challenge 1
P Challenge 2
H 2 Strategy
P Strategy
1 A DPA Led Creative Engine
Dynamic Product Ads Replaced S
2 Value Led Growth Premiumi
Targeting And Merchandising We
3 Efficient Media Buying
CPC Fell 8 And CPM 9 Even As
H 2 Execution
P Exec
Static
1.0% CTR · 3.80x ROAS
DPA #1
6.89% CTR · 4.08x ROAS
DPA #2
9.10% CTR · 4.98x ROAS
Static Ad
Static CTR 1 0 ROAS 3 80
DPA 1
DPA CTR 6 89 ROAS 4 08
DPA 2
DPA CTR 9 10 ROAS 4 98
P Buying Engine
P Record Day
Figure Record
An All Time Record Sales Day O
H 2 Results
P Results
Average order value
▲ +52%
Before
+52%
Before · Jan–May 2025
Now · Jan–May 2026
Average order value rose +52% year over year, the engine of the value-led story. Bigger baskets, not cheaper orders.
H 2 Takeaway
P Takeaway
Metric
Year Over Year Move
The Wins
Monthly Revenue 2
35 3
Average Order Value
52 3
CPC 2
8 3
CPM 2
9 3
Held Context For The Value L
ROAS 2
3 22 X Held Strong
Monthly Ad Spend
50 Invested
Purchases Per Month
Fewer Larger Orders
P After Table
Disclaimer