Services
Performance Marketing, Performance creatives
Sector
E-commerce - Kitchen and home appliances brand
Results
2.3+ Cr revenue
The Brief
A kitchen and home appliances brand is a legacy Indian cookware company with decades of trust built in Indian kitchens. The brand’s journey began with aluminium cookware before making a decisive shift to stainless steel becoming one of the earliest brands to build a category around steel, Salem Steel, and functional kitchen sets such as dinner and travel sets. The brief was to identify a scalable digital growth opportunity by finding true product–market fit, modernizing the brand’s go-to-market strategy, and building a repeatable system for growth through performance-led storytelling and creator partnerships.
The Challenge
Despite a strong offline legacy and a wide product portfolio, the brand faced a common challenge in the digital ecosystem such as too many products, but no clear hero.
The key challenges included:
Identifying which product could truly scale online
Testing multiple SKUs without diluting budgets or messaging
Breaking into a cluttered cookware category dominated by commodity pricing
Communicating relevance to a younger, digital-first audience.
The Approach
Finding product–market fit before scaling
Product-Market Fit Discovery
Tested multiple products over a three-month period
Evaluated performance across demand, engagement, and conversion signals
Identified the Travel Dabba as the clear PMF winner
Focused Category Positioning
Positioned the Travel Dabba as a practical, everyday solution
Built messaging around convenience, durability, and Indian usage behavior
Simplified the portfolio to push a single hero product
Niche Influencer-Led Growth
Collaborated with category-specific cookware influencers
Prioritized trust and relevance over mass reach
Leveraged creators who naturally demonstrated product usage
Creative Scaling Through Winning Concepts
Identified high-performing content themes early
Developed multiple hooks from one winning concept
Scaled reach using different creators while maintaining message consistency
Offer & Festive Communication
Designed offer-led messaging aligned with festivals and key moments
Used event-based campaigns to drive urgency and repeat demand
Ensured relevance across cultural and seasonal buying cycles
The Results
In a competitive kitchen and home appliances category, we validated demand before scaling and focused on building predictable growth rather than chasing short-term spikes. Performance outcomes reflected this approach: Generated 1.15+ million sessions across performance and creator-led channels Drove ₹2.3+ crore in revenue by scaling a clearly defined hero product Delivered 15,000+ orders, validating strong product–market fit Built consistent demand through niche creator partnerships and offer-led campaigns Most importantly, the brand transitioned from experimentation to a repeatable, scalable growth system, proving that sustainable growth is built through data, structure, and disciplined execution not guesswork.
2.5× within 6 months
Organic Traffic Growth
$30k in 100 days
Revenue
+45%
Organic-led Conversions
Top 5
Ranked Keywords
Services
Services
Performance Marketing, Performance creatives
Sector
Sector
E-commerce - Kitchen and home appliances brand
Results
Results
2.3+ Cr revenue
The Brief
A kitchen and home appliances brand is a legacy Indian cookware company with decades of trust built in Indian kitchens. The brand’s journey began with aluminium cookware before making a decisive shift to stainless steel becoming one of the earliest brands to build a category around steel, Salem Steel, and functional kitchen sets such as dinner and travel sets. The brief was to identify a scalable digital growth opportunity by finding true product–market fit, modernizing the brand’s go-to-market strategy, and building a repeatable system for growth through performance-led storytelling and creator partnerships.
The Challenge
Despite a strong offline legacy and a wide product portfolio, the brand faced a common challenge in the digital ecosystem such as too many products, but no clear hero.
The key challenges included:
Identifying which product could truly scale online
Testing multiple SKUs without diluting budgets or messaging
Breaking into a cluttered cookware category dominated by commodity pricing
Communicating relevance to a younger, digital-first audience.
The Approach
Finding product–market fit before scaling
Product-Market Fit Discovery
Tested multiple products over a three-month period
Evaluated performance across demand, engagement, and conversion signals
Identified the Travel Dabba as the clear PMF winner
Focused Category Positioning
Positioned the Travel Dabba as a practical, everyday solution
Built messaging around convenience, durability, and Indian usage behavior
Simplified the portfolio to push a single hero product
Niche Influencer-Led Growth
Collaborated with category-specific cookware influencers
Prioritized trust and relevance over mass reach
Leveraged creators who naturally demonstrated product usage
Creative Scaling Through Winning Concepts
Identified high-performing content themes early
Developed multiple hooks from one winning concept
Scaled reach using different creators while maintaining message consistency
Offer & Festive Communication
Designed offer-led messaging aligned with festivals and key moments
Used event-based campaigns to drive urgency and repeat demand
Ensured relevance across cultural and seasonal buying cycles
The Results
In a competitive kitchen and home appliances category, we validated demand before scaling and focused on building predictable growth rather than chasing short-term spikes. Performance outcomes reflected this approach: Generated 1.15+ million sessions across performance and creator-led channels Drove ₹2.3+ crore in revenue by scaling a clearly defined hero product Delivered 15,000+ orders, validating strong product–market fit Built consistent demand through niche creator partnerships and offer-led campaigns Most importantly, the brand transitioned from experimentation to a repeatable, scalable growth system, proving that sustainable growth is built through data, structure, and disciplined execution not guesswork.
$30k in 100 days
Revenue
2.5× within 6 months
Organic Traffic Growth
+45%
Organic-led Conversions
Top 5
Ranked Keywords