Services
Performance marketing
Sector
E-Commerce -Apparel Brand
Results
₹1 crore+ monthly revenue
The Brief
A direct-to-consumer innerwear brand featured on Shark Tank India entered a critical growth phase with strong product-market fit but ambitious scale targets. Designed for India’s digital-first millennials, the brand is known for creating some of the softest and most comfortable innerwear using sustainably sourced MicroModal fabric. The brief was clear but aggressive: scale monthly revenue from ₹30 lakhs to ₹1 crore within three months, while maintaining efficiency across paid channels. Our role was to engineer a performance-driven growth system that could scale fast, stay profitable, and support long-term brand momentum.
The Challenge
Scaling a DTC innerwear brand in India is complex, even with strong brand recall. For a fast-growing brand with aggressive timelines, the margin for error was minimal.
The brand came in with:
Existing paid media setups that were limiting scale
Inefficient budget distribution and audience overlap
The need to significantly increase spend without hurting ROAS
The real challenge wasn’t demand, it was building a scalable system that could handle rapid growth without performance drop-offs.
The Approach
Fixing foundations before scaling
Account Restructuring & Signal Reset
Rebuilt Meta and paid search accounts from scratch to remove legacy inefficiencies
Relaunched campaigns with controlled budgets to allow clean learning
Improved signal quality while gradually increasing spend and ROAS
Campaign Consolidation & Budget Efficiency
Consolidated campaign structures to reduce audience overlap
Reallocated budgets toward high-performing segments
Enabled broader reach without compromising efficiency
Bid Strategy Alignment
Shifted Google campaigns from eCPC to tROAS bidding
Optimized bids in real time based on profitability goals
Ensured every advertising dollar aligned with revenue targets
Event Matching & Performance Tracking
Implemented enhanced event matching across platforms
Improved attribution accuracy and conversion tracking
Enabled smarter optimization toward high-intent users
Campaign Testing & Advantage+ Scaling
Conducted structured split tests between Advantage+ and manual campaigns
Maintained a balanced 50/50 budget allocation during testing
Scaled Advantage+ as the primary conversion campaign after delivering 87% higher ROAS
The Results
Within the first 100 days, the brand validated demand and established clear positioning in the US market. SEO efforts compounded steadily, improving organic discovery, keyword visibility, and conversion quality. Most importantly, the brand built a repeatable and scalable growth system that balanced paid performance with organic demand capture.
2.5× within 6 months
Organic Traffic Growth
$30k in 100 days
Revenue
+45%
Organic-led Conversions
Top 5
Ranked Keywords
Services
Services
Performance marketing
Sector
Sector
E-Commerce -Apparel Brand
Results
Results
₹1 crore+ monthly revenue
The Brief
A direct-to-consumer innerwear brand featured on Shark Tank India entered a critical growth phase with strong product-market fit but ambitious scale targets. Designed for India’s digital-first millennials, the brand is known for creating some of the softest and most comfortable innerwear using sustainably sourced MicroModal fabric. The brief was clear but aggressive: scale monthly revenue from ₹30 lakhs to ₹1 crore within three months, while maintaining efficiency across paid channels. Our role was to engineer a performance-driven growth system that could scale fast, stay profitable, and support long-term brand momentum.
The Challenge
Scaling a DTC innerwear brand in India is complex, even with strong brand recall. For a fast-growing brand with aggressive timelines, the margin for error was minimal.
The brand came in with:
Existing paid media setups that were limiting scale
Inefficient budget distribution and audience overlap
The need to significantly increase spend without hurting ROAS
The real challenge wasn’t demand, it was building a scalable system that could handle rapid growth without performance drop-offs.
The Approach
Fixing foundations before scaling
Account Restructuring & Signal Reset
Rebuilt Meta and paid search accounts from scratch to remove legacy inefficiencies
Relaunched campaigns with controlled budgets to allow clean learning
Improved signal quality while gradually increasing spend and ROAS
Campaign Consolidation & Budget Efficiency
Consolidated campaign structures to reduce audience overlap
Reallocated budgets toward high-performing segments
Enabled broader reach without compromising efficiency
Bid Strategy Alignment
Shifted Google campaigns from eCPC to tROAS bidding
Optimized bids in real time based on profitability goals
Ensured every advertising dollar aligned with revenue targets
Event Matching & Performance Tracking
Implemented enhanced event matching across platforms
Improved attribution accuracy and conversion tracking
Enabled smarter optimization toward high-intent users
Campaign Testing & Advantage+ Scaling
Conducted structured split tests between Advantage+ and manual campaigns
Maintained a balanced 50/50 budget allocation during testing
Scaled Advantage+ as the primary conversion campaign after delivering 87% higher ROAS
The Results
Within the first 100 days, the brand validated demand and established clear positioning in the US market. SEO efforts compounded steadily, improving organic discovery, keyword visibility, and conversion quality. Most importantly, the brand built a repeatable and scalable growth system that balanced paid performance with organic demand capture.
$30k in 100 days
Revenue
2.5× within 6 months
Organic Traffic Growth
+45%
Organic-led Conversions
Top 5
Ranked Keywords