Proving Demand Fast: Scaling a New Air Purification Brand in the US
Driving early revenue while laying the foundation for scalable, long-term growth
Services
Performance Marketing, Performance Creatives, SEO
Sector
E-Commerce - Home Appliances Brand
Results
$30k in 100 days
The Brief
A new home and appliances brand entered the US market with a one of a kind air purification product and no revenue, data, or brand awareness. Our goal was to prove demand, build a scalable acquisition system, and drive long term growth beyond paid ads in under 100 days using performance marketing, creatives, and SEO.
The Challenge
Breaking into the US home & appliances category is difficult even for established brands. For a new entrant, the challenge was significantly higher.
The brand was launching with:
No prior sales or customer data
A competitive landscape dominated by large, trusted players
A one-of-a-kind product that required education before conversion
The biggest risk wasn’t traffic it was wasted spend. We needed to build momentum without pushing the algorithm or the audience too hard, too early.
The Approach
Building signal before scale
Strengthening the Funnel Before Scaling
Prioritized Add to Cart (ATC) and Initiate Checkout (IC) objectives instead of rushing to purchase optimization
Allowed platforms to gather higher-quality signals early
Warmed up high-intent users and created a stronger foundation for efficient scaling
Scalable Audience Expansion
Tested and scaled multiple-segment Lookalike audiences across funnel stages
Identified audience clusters that responded best to the product’s unique value proposition
Focused spend on proven segments to maintain efficiency as scale increased
Performance-Led Creative System
Anchored creative strategy around winning concepts, not one-off ideas
Developed multiple creative variations from proven hooks to scale without fatigue
Ensured consistency in messaging while allowing room for rapid iteration
Urgency & Value-Driven Messaging
Leveraged Early Bird and Early Access offers to reduce hesitation and drive first-time purchases
Positioned the product as a whole-home solution through 2- and 3-unit bundles
Increased Average Order Value (AOV) without increasing acquisition costs
SEO as a Long-Term Growth Engine
Focused on high-intent, non-branded keywords aligned with discovery-stage searches
Captured users actively searching for solutions, not specific brands
Used SEO to educate and differentiate the one-of-a-kind product while reducing reliance on paid channels
The Results
Within the first 100 days, the brand validated demand and established clear positioning in the US market. SEO efforts compounded steadily, improving organic discovery, keyword visibility, and conversion quality. Most importantly, the brand built a repeatable and scalable growth system that balanced paid performance with organic demand capture.
7× ROAS
Return on Ad Spend
₹2.3+ Cr Revenue
Total Revenue Generated
1.15M+ Sessions
Performance + Creator Channels
12,000+ Orders
Validated Product–Market Fit
Services
Services
Performance Marketing, Performance Creatives, SEO
Sector
Sector
E-Commerce - Home Appliances Brand
Results
Results
$30k in 100 days
The Brief
A new home and appliances brand entered the US market with a one of a kind air purification product and no revenue, data, or brand awareness. Our goal was to prove demand, build a scalable acquisition system, and drive long term growth beyond paid ads in under 100 days using performance marketing, creatives, and SEO.
The Challenge
Breaking into the US home & appliances category is difficult even for established brands. For a new entrant, the challenge was significantly higher.
The brand was launching with:
No prior sales or customer data
A competitive landscape dominated by large, trusted players
A one-of-a-kind product that required education before conversion
The biggest risk wasn’t traffic it was wasted spend. We needed to build momentum without pushing the algorithm or the audience too hard, too early.
The Approach
Building signal before scale
Strengthening the Funnel Before Scaling
Prioritized Add to Cart (ATC) and Initiate Checkout (IC) objectives instead of rushing to purchase optimization
Allowed platforms to gather higher-quality signals early
Warmed up high-intent users and created a stronger foundation for efficient scaling
Scalable Audience Expansion
Tested and scaled multiple-segment Lookalike audiences across funnel stages
Identified audience clusters that responded best to the product’s unique value proposition
Focused spend on proven segments to maintain efficiency as scale increased
Performance-Led Creative System
Anchored creative strategy around winning concepts, not one-off ideas
Developed multiple creative variations from proven hooks to scale without fatigue
Ensured consistency in messaging while allowing room for rapid iteration
Urgency & Value-Driven Messaging
Leveraged Early Bird and Early Access offers to reduce hesitation and drive first-time purchases
Positioned the product as a whole-home solution through 2- and 3-unit bundles
Increased Average Order Value (AOV) without increasing acquisition costs
SEO as a Long-Term Growth Engine
Focused on high-intent, non-branded keywords aligned with discovery-stage searches
Captured users actively searching for solutions, not specific brands
Used SEO to educate and differentiate the one-of-a-kind product while reducing reliance on paid channels
The Results
Within the first 100 days, the brand validated demand and established clear positioning in the US market. SEO efforts compounded steadily, improving organic discovery, keyword visibility, and conversion quality. Most importantly, the brand built a repeatable and scalable growth system that balanced paid performance with organic demand capture.
₹2.3+ Cr Revenue
Total Revenue Generated
7× ROAS
Return on Ad Spend
1.15M+ Sessions
Performance + Creator Channels
12,000+ Orders
Validated Product–Market Fit