Case Studies
AI Sales Tool Case Study: From 3% to 38% AI Citation Share in 10 Months
How a B2B AI sales assistant grew from 3% to 38% citation share across ChatGPT, Perplexity, and Google AI—driving 4,200+ monthly visits and 280+ signups.
An AI-powered sales call assistant built for B2B revenue teams — joining live sales calls, auto-summarizing conversations, surfacing deal risk, and pushing structured notes directly into Salesforce and HubSpot. Priced at $98–$199 per rep per month and built for SMB and mid-market SaaS teams, the product was genuinely differentiated. The problem wasn't the product. It was invisibility.
The brand faced:
1. The market was dominated by five established incumbents: Gong, Fireflies, Otter, Chorus, and Avoma
2. Each competitor had a 3–7 year head start in SEO, brand recognition, and category authority
3. The competitive gap wasn’t just about visibility — it was about entrenched market positioning
4. Sales leaders and RevOps managers were no longer relying on Google for vendor discovery
We focused on building signal before scale.
Instead of optimizing immediately for purchases, we started by strengthening the middle of the funnel. Campaigns were launched with Add to Cart (ATC) and Initiate Checkout (IC) objectives, allowing platforms to learn faster while warming up high-intent users.
To expand reach efficiently, we tested and scaled multiple-segment Lookalike audiences, identifying clusters that responded best to the product’s unique value. As winners emerged, we built creative variations around proven concepts rather than chasing new ideas prematurely.
Creative messaging played a central role. Early Bird and Early Access offers helped create urgency and lowered hesitation for first-time buyers. At the same time, we introduced 2- and 3-unit bundle offers, positioning the product as a whole-home solution rather than a single-device purchase driving higher average order value without increasing acquisition costs.
Alongside paid growth, we built a long-term acquisition engine through SEO. The strategy focused on high-intent, non-branded keywords where users were actively searching for solutions rather than brands. This allowed the product to be discovered organically while educating users on why this one-of-a-kind solution stood apart.
In 10 months, the client went from 3% blended citation share to 38% — and from near-zero AI presence to the #3 most-cited brand across all AI sales tool queries, and #1 for SMB and mid-market teams.
From 3% to 38%: How a B2B SaaS Brand Won AI Search in 10 Months
AEO / GEO
B2B SaaS
+1,167% citation share, +8,300% LLM visits, +3,400% trial signups
A Series A AI Sales Platform · AEO/GEO Case Study
They came to us with a sharp, specific problem: buyers were researching AI sales tools through AI engines, and our client had near-zero presence in those answers. With a limited demand-gen budget and no realistic path to outranking incumbents on traditional SEO, AEO/GEO — Answer Engine Optimization and Generative Engine Optimization — was the only channel that could move the needle.
Auli
Bummer, the quirky innerware brand
Growth of a Millenial Icon: Bummer's Growth Journey
Organic traffic grew by ~2.5× within 6 months
Bummer has been with a few agencies in the past & it's safe to say working with Hovers feels like Home to us all, there has been a serious approach to growing & scaling with Hovers, and it has never just been limited to paid ads. At Hovers, what we enjoyed the most has been a Business First approach that looks at everything beyond ads also that can enable bigger success for Bummer. Amazing team to work with, super hands on, helping Bummer scale almost 3x in our short time of 6 months of association
Sulay Lavsi
Founder
auli Case Study $30K Revenue in 100 Days | Hovers Copy
Learn how Hovers helped auli validate demand and scale in the US, driving $30K in 100 days through performance marketing, creatives, and SEO-led growth.
While traffic existed, the website experience created friction at critical decision points.
The brand faced:
A non-optimized website with poor user experience
Limited payment options, reducing checkout completion rates
An under-leveraged product catalog
No structured system to capture high-intent bulk buyers The issue wasn’t lack of demand, it was a broken conversion journey preventing scale.
We focused on building signal before scale.
Instead of optimizing immediately for purchases, we started by strengthening the middle of the funnel. Campaigns were launched with Add to Cart (ATC) and Initiate Checkout (IC) objectives, allowing platforms to learn faster while warming up high-intent users.
To expand reach efficiently, we tested and scaled multiple-segment Lookalike audiences, identifying clusters that responded best to the product’s unique value. As winners emerged, we built creative variations around proven concepts rather than chasing new ideas prematurely.
Creative messaging played a central role. Early Bird and Early Access offers helped create urgency and lowered hesitation for first-time buyers. At the same time, we introduced 2- and 3-unit bundle offers, positioning the product as a whole-home solution rather than a single-device purchase driving higher average order value without increasing acquisition costs.
Alongside paid growth, we built a long-term acquisition engine through SEO. The strategy focused on high-intent, non-branded keywords where users were actively searching for solutions rather than brands. This allowed the product to be discovered organically while educating users on why this one-of-a-kind solution stood apart.
Within the first 100 days, the brand validated demand and established clear positioning in the US market. SEO efforts compounded steadily, improving organic discovery, keyword visibility, and conversion quality. Most importantly, the brand built a repeatable and scalable growth system that balanced paid performance with organic demand capture.
Website optimisation unlocked revenue for this chair brand
Performance Marketing, Performance Creatives, SEO, Website Optimisation
E-Commerce - Furniture brand
5L+ monthly revenue
Driving early revenue while laying the foundation for scalable, long-term growth
A growing furniture brand in the chair category was struggling to scale despite steady demand. The brand had strong product potential, but its digital infrastructure was limiting growth. The objective was clear: fix foundational bottlenecks, improve conversion efficiency, and build a scalable performance ecosystem that could unlock both direct-to-consumer and bulk demand streams.
Auli
Bummer, the quirky innerware brand
Growth of a Millenial Icon: Bummer's Growth Journey
Organic traffic grew by ~2.5× within 6 months
Bummer has been with a few agencies in the past & it's safe to say working with Hovers feels like Home to us all, there has been a serious approach to growing & scaling with Hovers, and it has never just been limited to paid ads. At Hovers, what we enjoyed the most has been a Business First approach that looks at everything beyond ads also that can enable bigger success for Bummer. Amazing team to work with, super hands on, helping Bummer scale almost 3x in our short time of 6 months of association
Sulay Lavsi
Founder
auli Case Study $30K Revenue in 100 Days | Hovers
Learn how Hovers helped auli validate demand and scale in the US, driving $30K in 100 days through performance marketing, creatives, and SEO-led growth.
Breaking into the US home & appliances category is difficult even for established brands. For a new entrant, the challenge was significantly higher.
The brand was launching with:
No prior sales or customer data
A competitive landscape dominated by large, trusted players
A one-of-a-kind product that required education before conversion
The biggest risk wasn’t traffic it was wasted spend. We needed to build momentum without pushing the algorithm or the audience too hard, too early.
We focused on building signal before scale.
Instead of optimizing immediately for purchases, we started by strengthening the middle of the funnel. Campaigns were launched with Add to Cart (ATC) and Initiate Checkout (IC) objectives, allowing platforms to learn faster while warming up high-intent users.
To expand reach efficiently, we tested and scaled multiple-segment Lookalike audiences, identifying clusters that responded best to the product’s unique value. As winners emerged, we built creative variations around proven concepts rather than chasing new ideas prematurely.
Creative messaging played a central role. Early Bird and Early Access offers helped create urgency and lowered hesitation for first-time buyers. At the same time, we introduced 2- and 3-unit bundle offers, positioning the product as a whole-home solution rather than a single-device purchase driving higher average order value without increasing acquisition costs.
Alongside paid growth, we built a long-term acquisition engine through SEO. The strategy focused on high-intent, non-branded keywords where users were actively searching for solutions rather than brands. This allowed the product to be discovered organically while educating users on why this one-of-a-kind solution stood apart.
Within the first 100 days, the brand validated demand and established clear positioning in the US market. SEO efforts compounded steadily, improving organic discovery, keyword visibility, and conversion quality. Most importantly, the brand built a repeatable and scalable growth system that balanced paid performance with organic demand capture.
Proving Demand Fast: Scaling a New Air Purification Brand in the US
Performance Marketing, Performance Creatives, SEO
E-Commerce - Home Appliances Brand
$30k in 100 days
Driving early revenue while laying the foundation for scalable, long-term growth
A new home and appliances brand entered the US market with a one of a kind air purification product and no revenue, data, or brand awareness. Our goal was to prove demand, build a scalable acquisition system, and drive long term growth beyond paid ads in under 100 days using performance marketing, creatives, and SEO.
Auli
Bummer, the quirky innerware brand
Growth of a Millenial Icon: Bummer's Growth Journey
Organic traffic grew by ~2.5× within 6 months
Bummer has been with a few agencies in the past & it's safe to say working with Hovers feels like Home to us all, there has been a serious approach to growing & scaling with Hovers, and it has never just been limited to paid ads. At Hovers, what we enjoyed the most has been a Business First approach that looks at everything beyond ads also that can enable bigger success for Bummer. Amazing team to work with, super hands on, helping Bummer scale almost 3x in our short time of 6 months of association
Sulay Lavsi
Founder
Bummer Case Study ₹1 Cr Monthly Revenue Growth | Hovers
See how Hovers scaled Bummer, a Shark Tank–backed DTC innerwear brand, to ₹1 Cr monthly revenue through performance marketing and a structured growth system.
Scaling a DTC innerwear brand in India is complex, even with strong brand recall. For a fast-growing brand with aggressive timelines, the margin for error was minimal.
The brand came in with:
Existing paid media setups that were limiting scale
Inefficient budget distribution and audience overlap
The need to significantly increase spend without hurting ROAS
The real challenge wasn’t demand, it was building a scalable system that could handle rapid growth without performance drop-offs.
We focused on building signal before scale.
Instead of optimizing immediately for purchases, we started by strengthening the middle of the funnel. Campaigns were launched with Add to Cart (ATC) and Initiate Checkout (IC) objectives, allowing platforms to learn faster while warming up high-intent users.
To expand reach efficiently, we tested and scaled multiple-segment Lookalike audiences, identifying clusters that responded best to the product’s unique value. As winners emerged, we built creative variations around proven concepts rather than chasing new ideas prematurely.
Creative messaging played a central role. Early Bird and Early Access offers helped create urgency and lowered hesitation for first-time buyers. At the same time, we introduced 2- and 3-unit bundle offers, positioning the product as a whole-home solution rather than a single-device purchase driving higher average order value without increasing acquisition costs.
Alongside paid growth, we built a long-term acquisition engine through SEO. The strategy focused on high-intent, non-branded keywords where users were actively searching for solutions rather than brands. This allowed the product to be discovered organically while educating users on why this one-of-a-kind solution stood apart.
Within the first 100 days, the brand validated demand and established clear positioning in the US market. SEO efforts compounded steadily, improving organic discovery, keyword visibility, and conversion quality. Most importantly, the brand built a repeatable and scalable growth system that balanced paid performance with organic demand capture.
Bummer: A Shark Tank India–Backed DTC Innerwear Brand
Performance marketing
E-Commerce -Apparel Brand
₹1 crore+ monthly revenue
How a performance-driven growth engine unlocked rapid, profitable scale
A direct-to-consumer innerwear brand featured on Shark Tank India entered a critical growth phase with strong product-market fit but ambitious scale targets. Designed for India’s digital-first millennials, the brand is known for creating some of the softest and most comfortable innerwear using sustainably sourced MicroModal fabric. The brief was clear but aggressive: scale monthly revenue from ₹30 lakhs to ₹1 crore within three months, while maintaining efficiency across paid channels. Our role was to engineer a performance-driven growth system that could scale fast, stay profitable, and support long-term brand momentum.
Bummer
Bummer, the quirky innerware brand
Growth of a Millenial Icon: Bummer's Growth Journey
Organic traffic grew by ~2.5× within 6 months
Bummer has been with a few agencies in the past & it's safe to say working with Hovers feels like Home to us all, there has been a serious approach to growing & scaling with Hovers, and it has never just been limited to paid ads. At Hovers, what we enjoyed the most has been a Business First approach that looks at everything beyond ads also that can enable bigger success for Bummer. Amazing team to work with, super hands on, helping Bummer scale almost 3x in our short time of 6 months of association
Sulay Lavsi
Founder
Neelam Case Study ₹2.3 Cr Revenue Growth | Hovers
Learn how Hovers helped Neelam identify product–market fit and scale digitally, driving ₹2.3 Cr revenue through performance marketing and creator-led growth.
Despite a strong offline legacy and a wide product portfolio, the brand faced a common challenge in the digital ecosystem such as too many products, but no clear hero.
The key challenges included:
Identifying which product could truly scale online
Testing multiple SKUs without diluting budgets or messaging
Breaking into a cluttered cookware category dominated by commodity pricing
Communicating relevance to a younger, digital-first audience.
We focused on building signal before scale.
Instead of optimizing immediately for purchases, we started by strengthening the middle of the funnel. Campaigns were launched with Add to Cart (ATC) and Initiate Checkout (IC) objectives, allowing platforms to learn faster while warming up high-intent users.
To expand reach efficiently, we tested and scaled multiple-segment Lookalike audiences, identifying clusters that responded best to the product’s unique value. As winners emerged, we built creative variations around proven concepts rather than chasing new ideas prematurely.
Creative messaging played a central role. Early Bird and Early Access offers helped create urgency and lowered hesitation for first-time buyers. At the same time, we introduced 2- and 3-unit bundle offers, positioning the product as a whole-home solution rather than a single-device purchase driving higher average order value without increasing acquisition costs.
Alongside paid growth, we built a long-term acquisition engine through SEO. The strategy focused on high-intent, non-branded keywords where users were actively searching for solutions rather than brands. This allowed the product to be discovered organically while educating users on why this one-of-a-kind solution stood apart.
In a competitive kitchen and home appliances category, we validated demand before scaling and focused on building predictable growth rather than chasing short-term spikes. Performance outcomes reflected this approach: Generated 1.15+ million sessions across performance and creator-led channels Drove ₹2.3+ crore in revenue by scaling a clearly defined hero product Delivered 15,000+ orders, validating strong product–market fit Built consistent demand through niche creator partnerships and offer-led campaigns Most importantly, the brand transitioned from experimentation to a repeatable, scalable growth system, proving that sustainable growth is built through data, structure, and disciplined execution not guesswork.
A Legacy Indian Cookware Brand Built on Steel & Trust
Performance Marketing, Performance creatives
E-commerce - Kitchen and home appliances brand
2.3+ Cr revenue
How we identified a hero product and drove ₹2.3 Cr in digital revenue through product–market fit
A kitchen and home appliances brand is a legacy Indian cookware company with decades of trust built in Indian kitchens. The brand’s journey began with aluminium cookware before making a decisive shift to stainless steel becoming one of the earliest brands to build a category around steel, Salem Steel, and functional kitchen sets such as dinner and travel sets. The brief was to identify a scalable digital growth opportunity by finding true product–market fit, modernizing the brand’s go-to-market strategy, and building a repeatable system for growth through performance-led storytelling and creator partnerships.
Neelam
Bummer, the quirky innerware brand
Growth of a Millenial Icon: Bummer's Growth Journey
Organic traffic grew by ~2.5× within 6 months
Bummer has been with a few agencies in the past & it's safe to say working with Hovers feels like Home to us all, there has been a serious approach to growing & scaling with Hovers, and it has never just been limited to paid ads. At Hovers, what we enjoyed the most has been a Business First approach that looks at everything beyond ads also that can enable bigger success for Bummer. Amazing team to work with, super hands on, helping Bummer scale almost 3x in our short time of 6 months of association
Sulay Lavsi
Founder
Jewellery Brand Primo Case Study: 23% Growth at 7x ROAS | Hovers
See how Hovers scaled Primo, a DTC jewellery brand, with structured testing and performance marketing, delivering 23% incremental growth and 7x+ ROAS.
Despite a strong offline legacy and a wide product portfolio, the brand faced a common challenge in the digital ecosystem too many products, but no clear hero. CopyScaling a jewellery brand comes with unique challenges such as long consideration cycles, creative fatigue, and rapidly shifting consumer preferences.
The brand faced:
Difficulty identifying which product categories could truly scale
Multiple creative angles without clarity on long-term winners
The need to maintain strong ROAS while testing new products
The core challenge was not demand, but discovering repeatable, scalable winners without sacrificing efficiency.
We focused on building signal before scale.
Instead of optimizing immediately for purchases, we started by strengthening the middle of the funnel. Campaigns were launched with Add to Cart (ATC) and Initiate Checkout (IC) objectives, allowing platforms to learn faster while warming up high-intent users.
To expand reach efficiently, we tested and scaled multiple-segment Lookalike audiences, identifying clusters that responded best to the product’s unique value. As winners emerged, we built creative variations around proven concepts rather than chasing new ideas prematurely.
Creative messaging played a central role. Early Bird and Early Access offers helped create urgency and lowered hesitation for first-time buyers. At the same time, we introduced 2- and 3-unit bundle offers, positioning the product as a whole-home solution rather than a single-device purchase driving higher average order value without increasing acquisition costs.
Alongside paid growth, we built a long-term acquisition engine through SEO. The strategy focused on high-intent, non-branded keywords where users were actively searching for solutions rather than brands. This allowed the product to be discovered organically while educating users on why this one-of-a-kind solution stood apart.
In a highly competitive jewellery category, we prioritised validating demand before scaling, with a clear focus on building predictable, sustainable growth rather than chasing short-term spikes. This approach translated into strong performance outcomes: we achieved a 7X ROAS, generated over 1.15 million sessions across performance and creator-led channels, and drove ₹2.3+ crore in revenue by strategically scaling a well-defined hero product. Additionally, we delivered 12,000+ orders, reinforcing a strong product–market fit. Consistent demand was built through structured, offer-led campaigns. Most importantly, the brand successfully transitioned from an experimental phase to a repeatable and scalable growth system—demonstrating that sustainable growth is driven by data, structured processes, and disciplined execution, rather than guesswork.
A DTC Jewellery Brand in a Trend-Driven Market
Performance Marketing
E-commerce - Jewellery brand
23% growth at 7x ROAS
Building a structured testing and scaling system to deliver 23% incremental growth at 7×+ ROAS
A direct-to-consumer jewellery brand operating in a highly trend-driven and competitive category was looking to unlock scalable growth through performance marketing. With multiple product lines and categories in play, the objective was to identify clear winners, scale efficiently, and build a structured system for predictable returns. The brief was to move beyond guesswork and intuition, and instead build a performance-led testing framework that could identify winning categories, scale them profitably, and continuously unlock new growth opportunities.
Primo
Bummer, the quirky innerware brand
Growth of a Millenial Icon: Bummer's Growth Journey
Organic traffic grew by ~2.5× within 6 months
Bummer has been with a few agencies in the past & it's safe to say working with Hovers feels like Home to us all, there has been a serious approach to growing & scaling with Hovers, and it has never just been limited to paid ads. At Hovers, what we enjoyed the most has been a Business First approach that looks at everything beyond ads also that can enable bigger success for Bummer. Amazing team to work with, super hands on, helping Bummer scale almost 3x in our short time of 6 months of association
Sulay Lavsi
Founder